The Big Bang
The day that changed everything
The big bang of PANJANS Kimchi took place 2014 on a summerday in Dunedin on the south island of New Zealand.
The flavor detonation in Jan's mouth and its aftershocks irrevocably burned onto his juicy harddrive in his head. For an acknowledged hotness lover like him the selfmade napa cabbage kimchi at the authentic Korean BBQ restaurant with a lot of garlic, ginger and chili was a trap from which there was no escape.
The search begins ...
Later that year, back in his hometown Hamburg in Germany, Jan roamed, driven by kimchi-hunger, through local asia stores and delis, but his search was in vein. Nothing even came close to the complex and intense flavor of his first kimchi, and soon after that his own kitchen turned into a laboratory for his first kimchi experiments.
Experiments turned into kilo after kilo of kimchi... and so it came, that the smell of freshly fermented napa cabbage spread through the Saxon forest East of Hamburg...
The philosophy
At PANJANS we are completely committed to the concepts of authenticity, sustainability, regionality and transparency. We are firmly convinced that we are economically successful, not in spite of, but because we act according to these aspects.
PANJANS products are classic examples of 'Think globally, act regionally' We combine thousands of years of knowledge from distant Asia as well as some special ingredients with our local resources and know-how and thus create unique delicacies.
The founder
Our founder Jan, nicknamed Kimchiotto, is a passionate hobby cook from Hamburg who graduated from high school in 2009 to study "environmental sciences" at Leuphana University Lüneburg. In 2013, he moved to New Zealand for about a year. It was there in the city of Dunedin that he had his first contact with authentic Korean kimchi, which was a life-changing experience!
The first steps
Back in Germany, he consequently studied M.Sc. Ecological Food Systems" at the University of Hohenheim in Stuttgart and completed his thesis in 2018 at the chair for business start-ups and entrepreneurship.
The way to the cabbage metropolis
Beginning his journey in Hamburg and Kiel, (special thanks to the Kiel start-up kitchen 'Cocina Coworking Kitchen'), he has now arrived with PANJANS Kimchi at the KOHLosseum in Wesselburen, the internationally known cabbage metropolis in Dithmarschen on the North Sea, in the heart of Europe's largest connected cabbage-growing area.